1.
What is an Easy Living Affiliate?
An Easy Living Affiliate is a business that has daily contact
with seniors or caregivers (i.e. Adult children, family members
or guardians), and is interest in expanding their reach and marketing
program without incurring any additional expense. The Affiliate
will co-market Easy Living Packages, receive and transmit orders,
maintain contact with the customer (optional) and if applicable,
provide services contained in the Packages.
An
affiliate can either market the Packages under the Easy Living
trademark or under a different name chosen by the Affiliate. Many
have found that by offering the Easy Living Packages, they have
generated increased interest in their primary business due to
greater community acceptance.
2.
What types of businesses will be included in the Easy Living Affiliate
Network?
Affiliates include:
-
Assisted living or similar facilities
-
Care management entities
-
Property managers
-
NORC's (Naturally Occurring Retirement Communities)
-
Hospitals
-
Home health agencies
-
Long term care insurance companies
-
Managed care organizations
-
Distributors and service bureaus of Personal Emergency Response
Systems
-
Senior organizations
-
Physicians
-
Trust Officers
-
Other businesses serving the senior community
3. What is an Easy Living Affiliate - Provider?
An Easy Living Affiliate - Provider is an Affiliate, which also
provides services or products that are included in Easy Living
Packages. These may include care management, home health care
services, food service, transportation, home chores, or cleaning.
Easy Living will compensate the Affiliate-Provider for all services
provided and handle all billing and collecting from the client.
4. Does it cost anything to become an Easy Living Affiliate
or Affiliate- Provider?
There is no cost to become an Affiliate or Affiliate-Provider.
5. How will I interface with Easy Living?
As an Affiliate, you
may utilize the EZ Link software and Web site to:
-
order service packages
-
receive client schedules
-
review provider comments for service
-
print client calendars
- print
reports
- make
all changes
Easy
Living will:
-
provide EZ Link
proprietary software
-
screen and maintain Provider network
-
maintain quality control and assurance
-
provide training and support
-
include
Affiliate on the Easy Living Web site
6.
What Marketing is planned to attract seniors and their caregivers
to the Easy Living Program and to your web site?
Easy Living Affiliates will enjoy the benfits of an extensive
Marketing Campaign that targets adult child caregivers in the
Northeast and in Florida, seniors, large-scale communities, as
well as various businesses that are reaching the senior population
of South Florida. It includes:
-
Using various media to market to the adult child caregivers
in the Northeast corridor of the U.S.
-
Marketing to both Seniors and their caregivers initially in
Southeast Florida. We would then expand both the program and
our marketing to include other areas in Florida and to those
regions in the U.S. where a high concentration of seniors
reside.
-
The development of Community Web Sites which links the Easy
Living Program to hundreds of thousands of both seniors and
caregivers. All Affiliates will have a presence on the EL
site and therefore benefit from the exposure to these groups.
-
The Easy Living network of Affiliates and Providers will serve
as a marketing arm to each other. Events are planned to promote
this opportunity.
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